Synergy Pharm is a leading Korean baby derma-cosmetic company dedicated to providing safe, natural, and scientifically backed skincare solutions for infants and toddlers. Inspired by a founder’s personal journey to ensure optimal skincare for their child, we developed our brand SOSEUP (meaning "Precious Habit")—a name that embodies our mission: creating healthy, sustainable, and gentle hygiene habits for babies worldwide.
Our flagship product, 'Diaper Inner Finisher', is the world's first no-rinse perineal cleanser designed for infants. It offers 99% antibacterial protection against harmful bacteria like Candida and E. coli, providing cleansing, hydration, and soothing benefits in a single step—a game-changer for modern parenting. This revolutionary product, along with our vegan-certified baby bath and shampoo bars, has been clinically tested to ensure the highest safety and efficacy.
At SOSEUP, we believe that "slow and steady wins the race," just like the wise tortoise in Aesop’s fable. Our research-driven approach ensures that every product we create is backed by patented natural formulations, EWG Green Grade ingredients, and rigorous dermatological testing.
Our dedication to innovation and quality has earned us numerous industry accolades, including:
• 2024 Korea National Brand Awards: "Best Baby Skincare Brand" & "CEO of the Year"
• 2024 KBS N Brand Awards: "Best Baby Skincare Product"
• KCIA Consumer Industry Excellence Award for Online Store Quality
With a growing presence in over 60 postpartum care centers across South Korea, SOSEUP is rapidly expanding to global markets. We are committed to setting new standards in baby hygiene and wellness, ensuring that every child receives the purest and safest skincare experience possible.